Today, the Pomurske mlekarne dairy is one of the pillars of food industry in northeast Slovenia and one of the pillars of the Slovenian dairy industry. We produce about 80 million litres of milk per year. Our milk production is governed by traditional animal nutrition, and meets all European quality and hygiene standards. Indeed, these are the reasons why Pomurske mlekarne products are marketed under the slogan “white treasures of unspoiled nature”.
The Pomurske mlekarne dairy production takes place at two locations; in Murska Sobota and Ljutomer. While milk powder, butter, sterilised and fermented products and cottage cheese are mainly produced in Murska Sobota, Ljutomer is the location devoted exclusively to the production of the renowned Ljutomer cheeses. 70% of the total production is sold in the Slovenian market and 30% in other markets, the latter being mainly non-EU markets and the North American market.
The Pomurske mlekarne dairy pays special attention not only to the production of milk but also to its processing, primarily in terms of product quality. The results of these endeavours are the certificate for the export of products to the most demanding foreign markets obtained a long time ago, quality certificate ISO 9001 and environmental management certificate ISO 14001.
Pomurske mlekarne goals and strategy
The basic goals of the Pomurske mlekarne dairy are:
- to provide the consumers with natural, top-quality and healthy dairy and other food products in compliance with the European standards and technology;
- to preserve and develop an ecologically intact natural environment, which allows the production of top-quality farm produce for further processing;
- to facilitate the growth and development of local economy;
- to create new jobs;
- to contribute to the stability of the society;
- to take care of the personnel;
- to ensure commercial adjustability to home and foreign users.
Pomurske mlekarne strives to achieve the above goals through the following strategy:
- by buying and processing fresh milk and other raw materials produced in line with the European standards;
- by implementing a state-of-the-art milk processing
- technology and employing qualified personnel;
- by optimising the production capacity, decreasing expenses and providing the consumers with quality products at reasonable prices.